2 Hours of Research can save 2 Weeks of Unnecessary Building.

These Tools are Non-Negotiable in any Startup.


Galen’s notes: The following slides are quick guides on how to utilize UX research tools to minimize the risks of developing products blind, find real signals, and develop products that will actually get used. These are express versions of each tool to reduce the time and effort needed to execute in a hackathon environment. They are non-negotiable must-haves in any startup.

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Galen Hogg

HIO Music - CPO/Co-Founder. NFTO - Founder.

Superteam Member & Degen

Personal email: [email protected]

REMEMBER: You are not just a developer. You are a founder. Before you have the appropriate team, you are the CMO, COO, CTO, CPO, Social Media Manager, Coffee Guy, etc. Having these tools under your belt will put you at an advantage over every other technical founder.


Asking the Right Questions

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The Mom Test (start here)

How to talk to customers and learn if your business is a good idea when everyone is lying to you.

Asking “bad” questions will lead to bad data. Bad data = bad signals = focusing on the wrong products/features = wasted time = wasted money

The Mom test is a quick read (30-40 minutes) and will teach you how to ask the RIGHT questions. I would read this tonight before you use any of the following tools.

Full Book Link (free PDF): https://manuelohan.com/wp-content/uploads/2017/05/The-Mom-Test-en.pdf